Casablanca invited us to reinterpret the meaning of home under a new brand concept: Lived-in Homes. A celebration of the real, the everyday, and the moments that make a house feel alive.
We led the creative and visual direction, translating this idea into a campaign system that included two 12-second commercials and six tactical pieces designed for social media. The result: a fresh and human perspective on what it means to live in color. A project that bridges rebranding and communication, turning every painted wall into part of a story that grows, changes, and stays beautiful over time.
BRANDING /// MERCHANDISING /// SOCIAL /// MERCHANDISING /// STRATEGY /// PACKAGING /// WEB DEVELOPMENT ///
